Your Person and Their Unmet Need You identified that Phelo, a 19-year-old matric candidate from a disadvantaged family, needs secure menstrual products she can afford because cheaper pads are insecure while expensive ones cause health risks like rashes and infections, as demonstrated by interviews where she described using cloth, toilet paper and rags instead. Your…
Your Person and Their Unmet Need You've identified that Thandi, a 34-year-old mother in Delft, needs a better way to find trusted, affordable wellness solutions to manage her stress naturally because exhaustion from work and caregiving leaves her little time for self-care, as demonstrated by interviews and feedback you conducted. Your People Ecosystem Map Thandi…
Your Person and Their Unmet Need You identified that Nomsa needs access to an affordable, natural skincare product gentle on her sensitive skin because many natural options are expensive or difficult to find while cheaper commercial products contain irritating ingredients, though you acknowledged this remains a hypothesis requiring validation through customer interviews. Your People Ecosystem…
Your Person and Their Unmet Need You need a better way to help Mr. Johannes Mokoena keep his cattle healthy during winter when limited grazing forces hay feeding and increases foreign material ingestion, because he currently lacks access to a reliable, affordable product to address this, as demonstrated by interviews with 20 livestock farmers where…
Your Why You began your journey into skincare in 2017 when you saw firsthand how a skin-related problem affected someone close to you, and that experience opened your eyes to how many people struggle with dry, sensitive, itchy and problematic skin. What struck you most was realising these challenges are not simply cosmetic—persistent skin discomfort…
Your Why You are drawn to this work because you'll be bringing about change in your community and making hope visible. This matters to you personally. Behind it lies your conviction that skills development and value-adding—turning harvested produce and grown herbs into something useful rather than letting them go to waste—can be done with your…
Your Why You are driven by the belief that your project will change people's lives through something easily accessed. What pulls you forward is the chance to help people suffering with skin conditions to heal their skins, bringing this change to your community at a reasonable price. You believe your product's uniqueness means external factors…
Your Why You are driven by seeing too many people—especially teenagers and those with sensitive skin—struggle with harsh, reactive products and conditions like dry scalp or hairline loss. You want to build a culture where communities have easy access to gentle, scientifically backed natural formulations that restore confidence and protect long-term health. Beyond this primary…
